Zega Intelligent Cookware

Investment Update

On 10 August 2021, Zega entered into a Distribution Agreement with one of Italy’s largest homewares retailers, Kasanova, securing distribution into 350 physical retail stores across Italy as well as online distribution through Kasanova’s television shopping channel Media Shopping IT.

The Distribution Agreement with Kasanova Italy represents a significant milestone for the Zega business, securing its entry into one of the world’s most important kitchenware markets in partnership with one of the most experienced retailers in Italy.

The first order has been placed with stock required to be delivered to Italy by November ensuring Zega is positioned in store to take advantage of the Italian Christmas retail period.

This deal marks the beginning of Zega’s expansion into physical retail stores across Europe. For more information about Kasanova Italy, see below.

Wholesale

Offer Type

Units in a unit trust

Security Type

$1,250,000

Round Size

$2,500,000

Valuation (pre-money)

$10,000

Minimum Investment

Yes

ESIC Eligible

Nil

Contribution Fee

Nil

Management Fee

20% on exit

Performance Fee

Product and Manufacturing

About Kasanova Italy

Kasanova is one of Italy’s largest homewares retailers, with over 350 stores across the region and more than 1,700 employees.

Kasanova was founded in 1968 and has grown to become an Italian institution holding exclusive rights to brands including Kasanova +, Co.Import, L’Outlet del Kasalingo, Italian Factory, Kikke and La Casa sull'albero.

In addition to bricks and mortar retail outlets, the Kasanova Group also operates one of Italy’s leading direct response television (DRTV) shopping stations, Media Shopping IT.

The Distribution Agreement with Kasanova Italy represents a significant milestone for the Zega business, securing its entry into one of the world’s most important kitchenware markets in partnership with one of the most experienced retailers in Italy.

For more information on Kasanova Italy, visit:

Highlights

The team behind the Magic Bullet have spent the last 2 years developing Zega, a unique cookware offering for the global housewares market. Zega is smart, app-enabled walkaway cookware that does the cooking for you. It is now patented and ready to accept external investment to fund commercialisation.

The highlights of the opportunity are as follows:

Patented Technology
Popular Smart Home/Internet of Things category
$355 billion global housewares market, growing at 4% per annum
Highly experienced team
Proven track record in product commercialisation
Robust M&A activity in the housewares sector
Strong return potential via trade sale within 3 years
Exit valuations in this sector of around 3-6x revenue

As an Early Stage Innovation Company (ESIC), an investment in Zega provides eligible investors with a 20% non-refundable, carry forward tax offset in respect of the investment in this round, and no capital gains tax on returns if the investment is held for more than 12 months and less than 10 years.

Further information about Zega’s patented technology, commercialisation strategy, financial projections and management team can be found in the ‘Investment Summary’ included in the Key Documents section below.

Award Winning Innovation

WINNER: Top 100 Innovators of 2021

Zega was named one of the Top 100 Innovations of 2021 by The Australian magazine in its inaugural The List: 100 Innovators magazine.

WINNER: Best Retail Product Innovation 2021

Zega was also voted Best Retail Product Innovation 2021 in the Finder Innovation Awards 2021.

A Message from the Founder

Over the past 15 years our team has developed and manufactured over 20 million consumer products for some of the world's largest brands.

We co-developed the original Magic Bullet blender and went on to manufacture and supply over 5 million units for the US and global markets. It's successor, the NutriBullet, has sold over 15 million units.

Over the past 2 years, we have applied our industry knowledge, experience and proven track record to design and develop our latest product offering - a patent-protected, app-enabled, intelligent walkaway-cookware product called Zega.

This exciting new invention makes life easier in the kitchen, uses less energy and creates healthier, more nutritious meals.

We are now raising capital to be deployed toward manufacturing, marketing & distributing Zega as we work toward an exit of the business in 3 to 5 years.

I'd now like to invite you to join us as we leverage our extensive experience and industry networks to commercialise this exciting new product.

What is Zega?

Zega is smart, app-enabled, walkaway cookware that does the cooking for you. Its patented double wall thermal insulated design and SmartControl technology heats in minutes and continues to cook safely for hours off the stove, saving time and reducing energy consumption.

With the Zega App, you can choose from hundreds of recipes and remotely monitor your cooking so you’re no longer a slave to the kitchen.

Zega also functions as conventional cookware when required, is compatible with all stove types, is highly energy efficient and looks great.

How it works

Product Features

Smartphone Connectivity

As Featured In

Meet the Team

Brendan Dunne

Technology & Product Development

Brendan brings 20 years’ experience in developing & manufacturing household consumer goods for the world’s largest brand owners, retailers and innovators.

In 2004 he co-founded Product Works and prior to this held leadership roles at e4L, Inc. a NYSE-listed consumer goods company and QVC, Inc. the global leader in TV retailing.

Brian Mooney

Sales & Marketing

Brian is an experienced business consultant, advisory board member and senior executive based in Sydney, Australia.

He has held a variety of executive leadership roles at large corporations including the Sydney 2000 Olympics Organising Committee, Eli Lilly, Ericsson & Apple.

Brian has co-founded several start-ups, some of which he has successfully exited and he remains actively involved in others.

Con Dunne

Finance & Operations

Con is an experienced executive with proven ability to deliver key financial results and operational performance in a broad range of business ventures.

In 2004 he co-founded Product Works and prior to this was Group General Manager for Imperium Capital & Private Equity in Melbourne and Director of Operations of J. Boag & Son Hospitality.

Investment Summary & Fees

The key details of the investment opportunity are as follows:

Targeted raise amount: $1,250,000
Valuation: $2,500,000 (pre-money)
Minimum Investment: $25,000
Fees: VentureCrowd charges no upfront fees to investors to participate in this investment nor to manage the trust through to an exit. VentureCrowd charges investors a performance fee on exit of 20% of profit.

Risk Warning

Whilst the directors of the Fund Manager are experienced investment managers and the senior executives of the Development Manager have substantial experience in managing property development projects, there are always risks associated with development and construction which may, either directly or indirectly, result in reduced distributions and/or a loss of some of the capital value of an investment in the Fund.

Before deciding whether to subscribe for Units, you should consider the risks described in the Information Memorandum and, if in doubt, consult a suitably qualified professional advisor.